We are a team of passionate communication professionals who understand complex businesses and turn them into simplified & impactful stories with our magic wand. Without this team, we wouldn't have had such long standing relations with our clients or successful brands!
FOUNDER AND CEO
Ramanujam Sridhar is a revered communication consultant, author, columnist, teacher, trainer, cricket enthusiast and a passionate social activist. A Post-Graduate in Management from IIM Bangalore with a Masters in Economics from Loyola College, ...Chennai, Sridhar spent over six years in the banking industry. In his own words, “Counted other people’s money and wrote other people’s fixed deposit receipts” before he entered the fascinating and often frustrating world of advertising. Sridhar received the Lifetime Achievement Award for Communicators 2017 from PRCI (Public Relations Council of India).Read more
CHAIRMAN & MD, MADISON WORLD
Sam Balsara has over 40 years of experience in marketing, advertising and media. Before setting up Madison World in 1988, he worked for 16 years at the Sarabhai’s, Cadbury, Contract and Mudra. He has been rated the most influential person in the media by The ... Economic Times Brand Equity Ad Agency Reckoner since the inception of the report. He is also a recipient of the AAAI Lifetime Achievement Award, Ad Club of Kolkata’s Hall of Fame Award, and IAA’s Media Agency Head of the Year and Exchange4Media’s Media Ace, Hallmark of the Year Award.Read more
EXECUTIVE DIRECTOR, MADISON WORLD
Lara Balsara Vajifdar completed her Masters in Marketing from Bristol in the U.K. and joined Madison in 2004 as a Management Trainee. She has been working in various functions and has been instrumental in diversifying the group into newer areas of communication. She is also in charge of organization building.
CHIEF OPERATING OFFICER
Pravin heads the pan-Indian operations of brand-comm. He is responsible for new initiatives and strategizing for the company and its clients. With over 20 years experience in Integrated Communications, Content Development and Journalism, he has been a key contributor to the ... growth story of brand-comm over the past 14 years. He has built a strong process of ensuring the highest client satisfaction rate as well as a high degree of idea conversions, leading to improved productivity, execution, reduction of stress at work and better agency-client relationships. This has helped brand-comm in improving the average client retention span, which is currently over 8 years. Pravin has held responsible positions in new initiatives, business strategy, crisis management, team restructuring, strategic account planning, and client servicing at Integrated Brand-Comm Pvt Ltd and other communication firms. Before his stint with Public Relations, Pravin was a Senior Content Writer at www.CarAZoo.com, now called www.Motortrend.com. He started his career as a journalist with The New Indian Express as a Sub-Editor and then moved to Deccan Herald. He holds a Bachelor degree in Physics and a Master’s in Mass Communication and Journalism.Read more
With over 13 years of experience, Arjunan has grown from strength to strength in the company and the industry. He joined brand-comm as a PR Executive and is now leading brand-comm’s business operations in Chennai, Hyderabad and Delhi. He is highly proficient in business ... development and has built relationships with some of corporate and PR stalwarts due to his ethical work style and knowledge. When he says people who join the firm can create their own careers, he speaks from experience. In his role as a member of the company leadership, Arjunan marries the organization’s business strategy, vision and structure with the skills, experience and interests of its staff. Ever the amiable communicator, Arjunan continues to lead accounts, including CavinKare and Ma Foi, the firm’s oldest client partners and the ones he has worked on since he joined brand-comm. He specializes in working with complex or highly technical products and services to package them into compelling stories that engage the target audience.Read more
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