In our quest for telling brand stories better, we have developed a process that allows us to constantly improve our clients’ experience. We have built a strong process of ensuring the highest degree of client satisfaction that has led to an average client retention span of over 8 years. The cutting-edge process capacitates us to take a holistic look at the entire business & communications ecosystem in which our clients operate, thereby enabling us to develop strategic public relations programmes with innovative solutions that are brought to fruition by our highly skilled PR team. We understand the positioning, perception, personality and properties of a brand, which lends us the proficiency to formulate the communication goals in keeping with clients’ business objectives. After a series of interactive sessions with clients, we devise a communication strategy, develop key messages, key trigger points and a narrative to influence the brand perceptions.
Public Relations plays an important role in building brands as it helps narrate a brand's journey with clarity. We at brand-comm assist our clients tell their brand stories better, which further aids and spurs their brand-building process. A good story helps build customer loyalty, improve valuations and perhaps attract investments. People invest in brands that have earned customer trust, and Public Relations is one effective tool that draws investor interest.
The success of every business is dependent on relationships the brand has developed within the business ecosystem, be it with influencers, journalists, customers and investors. With concerted efforts that are in step with a brand’s overall goal, Brand-comm helps its clients improve these relationships.
We train spokespeople in presenting their brand stories effectively through a series of programmes. We also hand-hold them every step of the way by equipping them with purposeful knowledge about the context, the audience, the platform and the expected outcome for exposures we create for our clients.
While this is the most critical part of any communications offering, we spend considerable time with our clients to identify a possible crisis and help them craft communication to handle those circumstances. We prepare them to be crisis-ready.
Product Managers spend more time with their products than with their spouses, so we take product launches extremely seriously and bring out our creative best to make the story heard by the target audience.